Sci Fi Saturday: Empty Calories

We all knew VR shopping would be big,
Once all the masses could afford the tech,
Or build their own (hello there, Cardboard rig!).
But one entrepreneur, Fegredo Beck
Saw further than the others in his field.
The pleasure got from shopping was the key;
What really would increase shareholder yield
Would be to isolate this. Soon delivery
Of things to customers was taken out
Of the equation. Goods both bought and sold
Were simply in the cloud. This brought about
Some consequences, though, no one foretold:
Among the goods were such delicious food
That people starved in their apartments. Crude.